COURTS Malaysia introduces electronic vouchers, partnering with Pine Labs' Qwikcilver

Kuala Lumpur, Malaysia –May 18, 2023: Major electronics, home appliances and furniture retailer, COURTS Malaysia, has announced partnership with Pine Labs. COURTS Malaysia has engaged Pine Labs’ Qwikcilver platform for offering electronic vouchers to the Malaysian market where customers can receive and redeem the voucher digitally across all the 47 COURTS stores, nationwide.

COURTS Malaysia is leveraging on Pine Labs’ Qwikcilver platform for end-to-end issuance, acceptance, and distribution of physical and digital vouchersto its customersseamlessly. The Pine Labs’ Qwikcilver already powers more than 3.6 billion e-Vouchers across diverse industry verticals including retail, travel, hospitality, e-commerce, healthcare, beauty and wellness, to name a few.

“This e-Voucher offering is aligned with the COURTS Go-Green initiative. e-Vouchers offer a more convenient and personalised experience for customers. Now the need of carrying physical vouchers and safekeeping them is no longer a concern. Customers can easily enjoy their COURTS rewards by accessing their e-Vouchers on smartphones or other devices. Powering the Reward Points program, the e-Vouchers expand and enhance the shopping experience for millions of our customers with additional option of giving, and receiving gifts and making purchases at nearby COURTS stores” said Harry Higashiura, Chief Executive Officer, COURTS Malaysia.

Another exciting feature of e-Voucher is the option of partnering with corporates to offer COURTS eVouchers for their employees and their own customers from COURTS Malaysia stores and online through Pine Labs’ Qwikcilver platform. Commenting on the partnership with COURTS, Dheeraj Chowdhry, Chief Business Officer, Southeast Asia, Pine Labs, said, “Gift Cards and Electronic Vouchers have always been an exciting proposition for retailers as they allow them the power of tapping on to two prospects (gift giver and recipient) through a single transaction. Qwikcilver has been at the forefront of delivering value to some of the biggest retail brands in the Southeast Asia region. The entry of a renowned brand like COURTS Malaysia into a electronic voucher program will empower local and global brands in the region to expand their consumer reach and drive profitability. We thank COURTS for their trust in Qwikcilver and will work closely with the COURTS team to scale this further. ”Electronic vouchers are increasingly used by corporates to power reward and recognition programs for their employees and widespread consumer demand for their routine gifting needs especially during festivals and special occasions like birthdays and anniversaries.

About Nojima APAC Limited

NOJIMA APAC Limited (formerly known as COURTS Asia Limited) is the holding company for leading retailers – COURTS (Malaysia) Sdn Bhd, COURTS (Singapore) Pte Ltd, PT COURTS Retail Indonesia and Nojima Cambodia. Nojima APAC is wholly owned by Nojima Corporation (founded in 1962), a leading retailer in Japan, headquartered in Yokohama. Nojima is mainly engaged in the sale of digital home appliances and has retail chain, operating over 900 stores across various countries such as Singapore, Cambodia and Malaysia. COURTS Malaysia opened its doors to its customers since 1987 and today, operates more than 47 stores nationwide. Over the years, the COURTS brand has expanded its range to include electrical, IT and furniture products, as well as complementary home solutions for a seamless one-stop home shopping experience. Constantly innovating to improve the shopping experience, the retailer continuously refreshes its stores to optimize the format, layout and merchandise mix. Pride with its corporate mission, “'make aspirational home products easily affordable', COURTS is committed to offering best prices across its product range in order to cater to the customers’ needs. COURTS makes purchasing at ease for its customers by offering in-house flexible financing solutions to complement its range of easy payment options.

About Pine Labs

Pine Labs is a leading merchant commerce omnichannel platform operating across India and Southeast Asia. Pine Labs’ tech-first approach to digital payments and focus on simplification at the front end aims to help many businesses embrace fintech products at scale. In digital payments, our online payments cloud-based software Plural represents a one-stop payments destination across channels. Plural is designed to deliver secure and frictionless online payment experiences to the end user, powered by an advanced tech stack that can augment an existing online business or build an all-new e-commerce payment setup from the ground up. Our Issuing business is powered by Qwikcilver – a proprietary and industry leading prepaid, stored value and gift card issuance, processing and distribution solution. Qwikcilver is the platform of choice for leading enterprises including merchants, brands, e-commerce companies across categories in India, Middle East and Australia powering embedded issuing solutions that bolster sales, acquire and retain customers, drive operational efficiencies and improve cash flows. In consumer app, Fave is a fintech platform for the next generation of consumers, providing smart payments and savings, while empowering merchants with a loyalty solution to grow and engage with their customers in a whole new way. Incorporated in Singapore, the key investors of Pine Labs include Sequoia India, Actis Capital, Temasek, PayPal and Mastercard. To know more, please visit www.pinelabs.my.